SayPro Use ad analytics tools to gather key metrics

SayPro Job Description for Ad Performance Analysis Team

Ad Analytics Manager Responsibilities:
Use ad analytics tools (Google Analytics, Facebook Insights, etc.) to gather key metrics such as impressions, clicks, conversion rates, and ROI

Key Responsibilities:

1. Ad Performance Data Collection:
   • Use a variety of ad analytics tools such as Google Analytics, Facebook Insights, and other advertising platforms to gather data related to ad performance, including:
     • Impressions
     • Click-through rate (CTR)
     • Conversion rates
     • Return on Investment (ROI)
     • Cost per Acquisition (CPA)
     • Cost per Click (CPC)
     • Engagement metrics (likes, shares, comments, etc.)
   • Consolidate data from multiple sources to provide a comprehensive view of campaign performance.
2. Data Analysis and Interpretation:
   • Analyze ad campaign data to identify trends, patterns, and anomalies.
   • Develop insights into how different ad creatives, placements, and target audiences are performing.
   • Compare performance across different time periods, ad sets, and platforms to identify areas of improvement.
   • Generate actionable recommendations based on data analysis to optimize the campaign’s performance in real-time.
3. Reporting:
   • Create and deliver clear and concise performance reports to stakeholders, highlighting key findings and insights.
   • Present regular updates to the team, including metrics such as CTR, conversion rates, and ROI, along with recommendations for improvements.
   • Build and maintain dashboards and reporting systems to allow stakeholders to easily track ad performance.
4. Optimization and Recommendations:
   • Work closely with the campaign management and creative teams to suggest optimizations based on data-driven insights.
   • Test different ad variations, targeting strategies, and budget allocations to determine the most effective approaches.
   • Identify opportunities for retargeting, re-engagement, or budget reallocations to maximize campaign performance.
5. Cross-functional Collaboration:
   • Partner with other teams (e.g., marketing, creative, sales) to align on campaign objectives, performance expectations, and strategy.
   • Provide support to the campaign management team by offering insights into audience behavior and engagement trends.
   • Collaborate with the analytics team to ensure proper tracking is in place for all ad performance metrics.
6. Ad Tracking and Tagging:
   • Ensure proper implementation of tracking tags and pixels across all campaign channels to ensure data accuracy.
   • Collaborate with web development or IT teams to troubleshoot and resolve any tracking issues that may arise.
7. Competitive Analysis:
   • Conduct competitive analysis by reviewing similar campaigns or industry benchmarks to understand performance relative to competitors.
   • Identify emerging trends in the advertising industry and recommend how SayPro can leverage these trends for better campaign outcomes.
8. Stay Updated with Industry Trends:
   • Continuously stay up to date with changes in ad platforms (Google Ads, Facebook Ads, etc.), new tools, and best practices for performance analytics.
   • Attend relevant webinars, workshops, or conferences to stay ahead of the curve in digital advertising analytics.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field. Master’s degree or certifications in digital marketing analytics is a plus.
• Experience:
  • Minimum of 3-5 years of experience in ad performance analysis, digital marketing, or a similar role.
  • Proven experience working with ad analytics tools such as Google Analytics, Facebook Insights, Google Ads, LinkedIn Ads, and others.
  • Strong understanding of key performance metrics such as CTR, ROI, CPA, CPC, and conversion rates.
• Technical Skills:
  • Proficiency in Google Analytics, Facebook Insights, Google Ads, and other ad platform tools.
  • Strong proficiency with Excel or Google Sheets for data manipulation and analysis.
  • Familiarity with data visualization tools such as Tableau, Power BI, or Google Data Studio is a plus.
  • Experience with A/B testing tools or platforms for ad optimization.
• Analytical Skills: Strong quantitative and analytical skills with the ability to identify insights and present actionable recommendations based on data.
• Communication Skills: Ability to present complex data in a clear and concise manner to both technical and non-technical stakeholders.
• Problem-Solving: Ability to identify issues in ad performance, troubleshoot problems, and implement solutions quickly.
• Attention to Detail: Ability to ensure data accuracy and attention to small details in ad performance and reporting.

Key Performance Indicators (KPIs):

• Successful collection, analysis, and reporting of key ad metrics (impressions, CTR, conversion rates, ROI, etc.).
• Regular identification of optimization opportunities leading to improvements in campaign performance (e.g., increased conversion rates, reduced CPA).
• Timely and accurate delivery of performance reports to stakeholders.
• Effective collaboration with cross-functional teams to optimize campaign performance.
• Adherence to campaign objectives and meeting or exceeding set KPIs for the SayPro Monthly January SCMR-8 Campaign.

---

This role is crucial for driving actionable insights that directly contribute to the success of SayPro’s advertising efforts. If you are passionate about data analysis, ad performance, and optimization, we encourage you to apply!