SayPro Track the performance of campaigns in real-time

SayPro Job Description for Ad Performance Analysis Team

Data Analyst Responsibilities:
Track the performance of campaigns in real-time, highlighting any underperforming ads

Key Responsibilities:

1. Campaign Tracking and Monitoring:
   • Track the performance of all digital ads in the SayPro Monthly January SCMR-8 Campaign across multiple channels (social media, search, display, etc.).
   • Monitor real-time campaign performance, ensuring that data is accurately collected and reported for each ad.
   • Highlight any underperforming ads, pinpointing key factors contributing to their lack of success (e.g., low engagement rates, high bounce rates, poor conversion metrics).
2. Ad Performance Analysis:
   • Analyze the performance data for each ad, evaluating key performance indicators (KPIs) such as CTR (click-through rate), CPA (cost per acquisition), conversion rates, ROI (return on investment), and other relevant metrics.
   • Identify trends in ad performance over time and report on any patterns that could indicate issues or opportunities for improvement.
   • Compare performance across different target segments, platforms, and time periods to identify areas for optimization.
3. Reporting and Insights:
   • Create detailed performance reports for the SayPro Monthly January SCMR-8 Campaign, clearly presenting findings on ad performance.
   • Highlight and summarize key insights and actionable recommendations, particularly for underperforming ads, providing recommendations for optimization (e.g., budget reallocation, targeting adjustments, creative updates).
   • Communicate findings to the team, stakeholders, and management in a clear and concise manner.
4. Optimization and Recommendations:
   • Propose strategies for optimizing underperforming ads based on data analysis, such as changing targeting parameters, adjusting bidding strategies, or tweaking ad creatives.
   • Work closely with the creative and marketing teams to implement changes and test new approaches.
   • Conduct A/B testing to continuously refine and improve ad performance.
5. Collaboration with Cross-functional Teams:
   • Collaborate with marketing, creative, and technical teams to ensure that data insights are used to optimize and refine campaigns.
   • Work alongside data engineers or other data analysts to ensure that all tracking pixels, conversion tags, and campaign tracking setups are functioning correctly.
6. Continuous Learning and Improvement:
   • Stay up-to-date on the latest trends, tools, and best practices in digital advertising and data analysis.
   • Regularly propose improvements to internal processes and methodologies for more effective campaign tracking and analysis.

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Required Skills and Qualifications:

• Education: Bachelor’s degree in Data Science, Marketing, Statistics, Business Analytics, or a related field.
• Experience:
  • Minimum of 2 years of experience in digital advertising, data analysis, or a related field.
  • Proficiency with analytics tools such as Google Analytics, Tableau, Excel, or Power BI.
  • Experience with campaign management platforms such as Google Ads, Facebook Ads Manager, or similar tools.
• Technical Skills:
  • Strong analytical skills with the ability to interpret complex data sets.
  • Experience with A/B testing and analyzing test results.
  • Familiarity with SQL, Python, or other data analysis programming languages is a plus.
• Communication:
  • Strong written and verbal communication skills, with the ability to convey complex data insights to non-technical stakeholders.
  • Ability to create compelling reports and presentations.
• Attention to Detail:
  • High attention to detail and accuracy, especially when analyzing large data sets.

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Preferred Qualifications:

• Advanced proficiency in Excel or Google Sheets for reporting and analysis.
• Experience in data visualization and storytelling with tools like Tableau, Power BI, or Google Data Studio.
• Familiarity with automated reporting and campaign tracking tools like Zapier or Google Tag Manager.
• Experience in the e-commerce or digital marketing sector is a plus.

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Key Performance Indicators (KPIs) for this Role:

• Accuracy of Performance Analysis: Ensuring that all metrics and data insights are correctly interpreted and reported.
• Ad Performance Improvement: The ability to identify underperforming ads and contribute to improving their performance through actionable insights.
• Timeliness of Reporting: Meeting deadlines for daily, weekly, and monthly reporting cycles.
• Campaign Optimization Success: The success rate of optimization recommendations in improving the ad performance metrics.

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Why Join SayPro?

At SayPro, we foster a dynamic and innovative work environment where your insights will directly contribute to the success of our marketing campaigns. You’ll work with a talented and passionate team, leveraging data to drive business growth and refine marketing strategies. If you have a strong analytical mindset, a passion for digital advertising, and the ability to make data-driven recommendations, we’d love to have you join our team!