SayPro Job Description for Ad Performance Analysis Team
Brand Awareness Team Optimize ad targeting to ensure maximum reach among SayPro’s desired audience segments
Key Responsibilities:
1. Ad Performance Analysis:
- Analyze ad performance data from the January SCMR-8 Campaign to measure effectiveness in achieving brand awareness goals.
- Track KPIs such as impressions, click-through rates (CTR), conversion rates, and reach across different digital platforms.
- Conduct in-depth post-campaign analysis to identify trends, successes, and areas for improvement.
- Create detailed performance reports that provide actionable insights, including recommendations for improving future ad targeting and creative strategies.
- Use data analytics tools (Google Analytics, Facebook Ads Manager, etc.) to gather and interpret performance data.
2. Optimize Ad Targeting:
- Work closely with the media buying and creative teams to fine-tune ad targeting parameters, ensuring maximum reach among desired audience segments.
- Use advanced targeting techniques (demographic, geographic, behavioral, etc.) to ensure the right messages are delivered to the right people at the right time.
- Test and iterate targeting strategies to optimize ad performance based on the campaign’s objectives.
- Monitor and evaluate the performance of different ad formats (video, display, carousel, etc.) to determine the most effective ones for brand awareness.
3. Campaign Monitoring and Reporting:
- Continuously monitor ongoing campaigns to track real-time performance and make necessary adjustments to improve ad effectiveness.
- Generate and present weekly and monthly reports on ad performance to stakeholders, including insights and recommendations based on data.
- Collaborate with the creative team to ensure that ad content is aligned with the target audience’s interests and preferences.
4. Collaboration with Cross-Functional Teams:
- Work closely with marketing, data, and creative teams to ensure consistency in campaign goals, messaging, and execution.
- Provide insights on how creative assets impact ad performance and suggest creative adjustments to improve brand recognition and audience engagement.
- Participate in strategy meetings to ensure that ad performance goals are aligned with broader brand and marketing strategies.
5. Stay Updated with Industry Trends:
- Keep up to date with the latest trends in digital advertising and performance metrics.
- Stay informed about emerging technologies, platforms, and tools that can help improve campaign effectiveness.
Qualifications:
1. Education & Experience:
- Bachelor’s degree in Marketing, Advertising, Data Analytics, or a related field (or equivalent practical experience).
- 2+ years of experience in ad performance analysis or digital marketing.
- Experience working with digital advertising platforms (Google Ads, Facebook Ads, Instagram Ads, etc.) is preferred.
2. Skills:
- Strong analytical and data interpretation skills, with experience using analytics tools (Google Analytics, Facebook Ads Manager, etc.).
- Proficiency in Excel or other data analysis software.
- Understanding of digital advertising best practices and metrics (CTR, CPA, ROAS, etc.).
- Ability to work with large datasets and extract meaningful insights.
- Strong attention to detail and problem-solving abilities.
- Effective communication skills to present findings and recommendations to non-technical stakeholders.
3. Additional Skills (Preferred but Not Required):
- Experience with A/B testing and multivariate testing for ad optimization.
- Familiarity with SQL or other data manipulation tools.
- Experience with brand awareness campaigns and cross-platform advertising strategies.
Personal Attributes:
- Highly organized with the ability to manage multiple campaigns and tasks simultaneously.
- Results-driven, with a focus on delivering actionable insights that directly impact campaign success.
- Creative thinker who can suggest innovative strategies for improving ad performance.
- Collaborative team player with the ability to work in a fast-paced, dynamic environment.
Why SayPro?
- Join a dynamic and fast-growing company with opportunities for career advancement and professional development.
- Work on exciting projects that have a direct impact on brand visibility and growth.
- Be part of a creative and supportive team environment.
- Competitive salary and benefits package.
Application Process:
Interested candidates should submit their resume and a brief cover letter detailing their experience with ad performance analysis and how they can contribute to the success of SayPro’s Brand Awareness campaigns.
This is a general framework for an Ad Performance Analyst role within SayPro’s Brand Awareness Team. You can adapt the description further based on the specific goals of your campaign, such as the January SCMR-8 Campaign, and the particular metrics and platforms being used for that initiative.
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