Documents Required from Employees Creative Assets: All ad creatives (images, videos, copy) used in the campaign
1. Ad Creatives (Images, Videos, Copy)
Employees involved in the creation, management, or distribution of advertising materials are required to submit the following creative assets:
a) Ad Images
- High-resolution versions of all images used in the campaign. These should include all static images used in display ads, social media posts, banners, or any other visual material.
- File formats: JPEG, PNG, TIFF, or PDF.
- Naming conventions: Each image should be named with a relevant identifier (e.g., “January_SCMR_8_Header_Ad”).
b) Ad Videos
- Final versions of any video creatives used in the campaign. This includes both short-form (e.g., social media ads) and long-form video content (e.g., YouTube ads, TV spots).
- File formats: MP4, MOV, AVI, or any other relevant format.
- Video Specifications: Please ensure videos are provided in their original resolution and aspect ratio (e.g., 1080p, 4K, 16:9).
- Naming conventions: Label each video according to the platform it was designed for (e.g., “January_SCMR_8_Facebook_Ad”).
c) Ad Copy (Text)
- Submit all ad copy used in the campaign. This includes the headline, body text, call-to-action (CTA), and any other textual content that accompanied the visuals in the ads.
- Document formats: Word document, Google Doc, or PDF.
- Content Segmentation: Ensure that copy for different platforms or ad formats (e.g., Instagram vs. Facebook) is separated.
- Naming conventions: Clearly label each version of the copy (e.g., “January_SCMR_8_Twitter_Copy”).
d) Banner Ads
- If banner ads were used as part of the campaign, please submit the HTML files and image assets used to construct the banners.
- File formats: HTML, CSS, and image files (JPEG, PNG, GIF).
- Naming conventions: Name each banner ad in a way that identifies its purpose and platform (e.g., “January_SCMR_8_Google_Banner_Ad”).
2. Campaign Performance Data
- Screenshots or Excel Sheets: Any screenshots or performance metrics (click-through rates, impressions, conversions, etc.) generated from the platform analytics (Google Ads, Facebook Ads, etc.) are required.
- Monthly Summary Reports: Any summary or performance reports pulled from the campaign analytics tools.
- Key Performance Indicators (KPIs): A summary of KPIs tracked for the campaign such as Cost per Click (CPC), Return on Ad Spend (ROAS), and Engagement Rate.
3. Targeting and Audience Information
- Audience Segmentation Details: Submit information about the audience targeting strategies employed during the campaign. This includes age, gender, location, interests, and any other demographics used to segment the target audience.
- Ad Schedule Data: Include any details on when the ads were scheduled to run, including date ranges and specific times of day.
4. Platform and Media Buying Documents
- Media Buying Documentation: Any contracts, invoices, or purchase orders for ad placement, including the media budget breakdown.
- Platform Information: Details on where the ads were placed (e.g., Facebook, Instagram, Google Ads, LinkedIn, etc.) and any agreements related to the platforms used.
5. Campaign Creative Briefs
- Creative Briefs: If available, submit any original creative briefs or campaign concept documents that outline the objectives, target audience, tone, and design guidelines for the campaign. This will provide context for the creative assets submitted.
6. Compliance and Approval Documents
- Approval Documents: Any internal approval or sign-off documents that were signed before the creative assets went live.
- Compliance Checklists: If applicable, provide any documents or reports showing that the ads met legal or regulatory standards, particularly for industries that require compliance (e.g., healthcare, financial services).
7. Feedback and Post-Campaign Evaluation
- Post-Campaign Evaluation: Any internal evaluations, feedback reports, or survey results gathered after the campaign concluded. This can include feedback from employees, stakeholders, or consumers.
- Insights and Learnings: Any key insights, lessons learned, or recommendations for future campaigns based on the performance analysis.
8. Miscellaneous Materials
- Archived Assets: If any assets were archived or repurposed during the campaign (e.g., images or videos used in previous campaigns), please include these as well.
- Support Materials: Any supporting documents, such as influencer contracts or partnership details if the campaign involved influencers or third-party vendors.
Submission Guidelines
- Deadline: All materials must be submitted by [insert deadline date].
- File Sharing: Please upload all documents and assets to [insert file sharing platform/portal].
- Naming Conventions: Ensure all files are clearly labeled to identify the creative, platform, and campaign (e.g., “January_SCMR_8_Facebook_Ad_1”).
By submitting these documents and creative assets, we ensure a thorough analysis of the campaign’s performance and can gain valuable insights for future campaigns. Your cooperation in meeting these requirements is greatly appreciated.
Leave a Reply