SayPro Complete Market Research

Gather data on competitor pricing and consumer preferences to inform the development of pricing strategies

📋 Task Title: Complete Market Research

Period: January
Linked Document: SayPro SCMR-1 – SayPro Quarterly Costing and Pricing Strategies
Goal: Gather data on competitor pricing and consumer preferences to inform pricing strategy decisions

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✅ Tasks to be Done

1. Define Market Segments and Product Categories

• Objective: Identify the core segments that SayPro serves (e.g., education, training, consulting, digital content).
• Actions:
  • List SayPro’s products/services by category.
  • Identify target customer segments for each category (corporate, government, students, professionals).
  • Create profiles for each segment to guide research focus.

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2. Conduct Competitor Analysis

• Objective: Understand pricing models and value propositions offered by competitors.
• Actions:
  • Identify top 5-10 direct competitors for each product category.
  • Collect data on:
    • Pricing tiers
    • Discount structures
    • Bundled offers
    • Subscription vs. pay-per-use models
    • Any region-specific pricing differences
  • Compare SayPro’s current pricing to competitors using a SWOT approach (Strengths, Weaknesses, Opportunities, Threats).

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3. Survey Consumer Preferences

• Objective: Understand consumer perceptions, willingness to pay, and expectations.
• Actions:
  • Design a short survey (10-15 questions) targeting:
    • Price sensitivity
    • Preferred pricing models (subscription, one-time fee, freemium)
    • Perceived value of SayPro’s offerings
    • Key decision-making factors (e.g., price, quality, certifications, flexibility)
  • Distribute surveys through:
    • SayPro’s email lists
    • Social media platforms
    • Website pop-ups or chatbot prompts
  • Incentivize participation (e.g., free access to a module or discount).

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4. Analyze Historical Sales and Pricing Data

• Objective: Leverage internal data to uncover pricing patterns and trends.
• Actions:
  • Extract data from previous quarters (last 12 months) on:
    • Sales volume by product
    • Revenue by pricing tier
    • Seasonal or regional fluctuations
  • Identify high-performing vs. underperforming pricing structures.

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5. Conduct Focus Group or Stakeholder Interviews

• Objective: Gather qualitative insights from high-value customers and internal teams.
• Actions:
  • Schedule 5–8 short interviews with:
    • Top clients
    • Long-term users
    • Internal sales and customer service teams
  • Focus questions on:
    • Value perception
    • Price fairness
    • Feedback on recent pricing changes

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6. Consolidate Findings into a Market Research Report

• Objective: Create a clear, actionable report that informs pricing decisions.
• Actions:
  • Summarize key findings from each research stream (competitor, customer, internal data).
  • Highlight opportunities for pricing optimization.
  • Include data visuals: charts, graphs, competitor pricing tables.
  • Provide strategic recommendations for:
    • Adjusting current price points
    • Introducing new pricing models
    • Bundling strategies or promotional pricing options

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7. Present to Strategy and Finance Teams

• Objective: Ensure cross-functional alignment on research findings and pricing strategy direction.
• Actions:
  • Prepare a presentation summarizing the research outcomes.
  • Hold a review session with the finance, strategy, and marketing teams.
  • Document feedback and adjust recommendations accordingly.

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📅 Timeline & Milestones

Task	Deadline
Define Segments & Products	January 5
Complete Competitor Analysis	January 12
Launch Consumer Survey	January 10
Analyze Internal Sales Data	January 15
Conduct Focus Interviews	January 20
Draft Research Report	January 25
Final Presentation to Teams	January 30