SayPro Market Research Report

A detailed study of competitor pricing strategies, customer trends, and market demand, which should guide the pricing decisions

SayPro Documents Required from Employees

Market Research Report

Integrated with SCMR-1 (January) and SayPro Quarterly Costing and Pricing Strategies

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📘 Purpose:

The Market Research Report is a critical document submitted by the Marketing, Sales, and Strategic Planning teams. Its primary function is to provide a detailed, evidence-based understanding of the external market landscape—including competitor pricing, customer trends, and market demand—to support informed pricing, cost control, and strategic decision-making.

This report complements the SCMR-1: SayPro Monthly Costing Report and is foundational in developing and justifying strategies outlined in the Quarterly Costing and Pricing Report.

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📄 1. Key Components of the Market Research Report

🔍 1.1 Competitor Pricing Strategies

A deep dive into how competitors are pricing similar products or services.

Required Information:

• List of Key Competitors (minimum 5 for each product/service category)
• Product/Service Comparison Table
  • Name & Description
  • Price Points (Retail, Wholesale, Discount Tiers)
  • Bundle or Package Pricing
  • Subscription/Service Models
• Promotional Activities:
  • Discounts
  • Seasonal Offers
  • Loyalty Programs
• Perceived Value vs. Actual Price (based on customer reviews/testimonials)

Source Requirements:

• Competitor websites
• Customer reviews
• Online marketplaces (e.g., Amazon, Takealot, etc.)
• Trade publications

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📈 1.2 Customer Trends and Behavior

Analysis of customer preferences, spending habits, and decision drivers.

Required Information:

• Demographic Breakdown:
  • Age, Location, Income, Occupation
• Buying Patterns:
  • Average spend per transaction
  • Purchase frequency
  • Product/service bundling preference
• Feedback Summary:
  • Common customer complaints
  • Desired features or improvements
• Survey and Poll Results (if available)

Methods:

• SayPro customer surveys
• CRM & sales data
• Social media sentiment analysis
• Interviews or focus group insights (if applicable)

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📊 1.3 Market Demand Analysis

Understanding the current and projected demand for SayPro’s offerings.

Required Information:

• Current Market Size & Growth Rate
• Demand Fluctuation Factors (seasonality, economic changes, etc.)
• Emerging Markets or Niches
• Product/Service Lifecycle Positioning
• Market Share Estimates

Sources:

• Industry reports (e.g., Statista, IBISWorld, local bureaus)
• Internal sales data comparison (month-on-month or year-on-year)
• Government or NGO statistics (if relevant)

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🧩 2. Alignment with SCMR-1 and Quarterly Pricing Strategies

📅 2.1 Monthly Integration with SCMR-1 (January):

Each Market Research Report should:

• Be submitted alongside the SCMR-1
• Include a “Pricing Sensitivity Feedback” section:
  • Indicate whether customers are price-sensitive or value-driven
  • Provide evidence of impact of pricing changes (positive or negative)
• Recommend monthly pricing adjustments or trials based on research

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📆 2.2 Input for SayPro Quarterly Costing and Pricing Strategies:

The quarterly strategic report uses market research to:

• Justify any planned price increases/decreases
• Support new product/service introductions or discontinuations
• Back decisions on targeting new customer segments
• Forecast revenue impacts from market shifts

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✅ Employee Submission Checklist

Document	Responsible	Format	Due Date
Market Research Report	Marketing Analyst / Strategy Team	PDF or Word	5th of each month
Competitor Pricing Table	Sales Intelligence Officer	Excel or Table in Report	Monthly
Customer Trends Summary	CRM & Digital Marketing	PDF with Charts	Monthly
Demand Forecast Charts	Market Analyst	Excel + Graphs	Quarterly
Supporting Links & References	Research Team	Embedded or Appendix	Ongoing

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📥 Submission Protocol

All Market Research Reports must be uploaded to the SayPro Internal Research Drive:
Documents > MarketResearch > [Month/Quarter] > [Department]

Reports should be labeled using the naming convention:
MarketResearch_SCMR1_Jan2025_[DeptInitials].pdf