SayPro Analyze large sets of ad performance data

SayPro Job Description for Ad Performance Analysis Team

Data Analyst Responsibilities:
Analyze large sets of ad performance data

Key Responsibilities:

1. Ad Performance Data Analysis:
   • Analyze large datasets from the SayPro Monthly January SCMR-8 Campaign to measure and assess ad performance across various digital marketing platforms.
   • Examine KPIs (Key Performance Indicators) such as impressions, click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and others to evaluate the effectiveness of ad campaigns.
   • Perform in-depth trend analysis to identify performance fluctuations over time and correlate these with campaign elements, market conditions, and audience behavior.
2. Data Interpretation and Reporting:
   • Generate and maintain regular performance reports that provide clear, actionable insights to the marketing, sales, and product teams.
   • Develop and present performance summaries, highlighting key insights and recommendations to improve future campaigns.
   • Provide clear visualization of complex data, translating it into understandable formats for both technical and non-technical audiences.
3. Campaign Optimization:
   • Identify underperforming ad creatives, segments, or platforms and recommend specific optimizations.
   • Support ongoing campaign management by working closely with the marketing team to suggest adjustments to targeting, ad creatives, bidding strategies, and other campaign settings.
   • Test and evaluate new strategies for campaign improvement, including A/B testing of ad creatives, targeting options, and landing pages.
4. Collaboration with Cross-functional Teams:
   • Work closely with the marketing and creative teams to understand campaign objectives and ensure the analysis is aligned with business goals.
   • Collaborate with other analysts and team members to ensure data consistency, accuracy, and alignment across reports and platforms.
   • Assist in the development of data-driven strategies to support marketing and business development objectives.
5. Tool and Platform Management:
   • Utilize industry-standard analytics tools such as Google Analytics, Facebook Ads Manager, and other ad performance tracking platforms to collect, analyze, and report on campaign data.
   • Manage and maintain the setup and configuration of analytics platforms to ensure accurate tracking and reporting across all campaigns.
   • Explore new tools and technologies to enhance the accuracy and efficiency of data analysis processes.
6. Ad-Hoc Analysis:
   • Respond to urgent or time-sensitive requests from management and stakeholders regarding ad campaign performance.
   • Provide ad-hoc analysis when needed for testing new strategies, troubleshooting issues, or addressing specific questions related to ad performance.

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Key Qualifications:

• Education:
  • Bachelor’s degree in Data Science, Marketing, Business Analytics, Statistics, Economics, or a related field.
  • Relevant certifications or training in data analytics tools, platforms, or advertising (e.g., Google Analytics, Facebook Blueprint) is a plus.
• Experience:
  • Proven experience in data analysis, preferably within the advertising, marketing, or digital media space.
  • Experience with ad performance analysis and reporting tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics, Excel, Tableau, etc.).
  • Familiarity with A/B testing methodologies and data-driven decision-making processes in digital marketing campaigns.
• Skills:
  • Strong proficiency in data analysis and statistical methods.
  • Expertise in data visualization, with the ability to present findings in a clear and actionable format.
  • Excellent proficiency in Excel and/or Google Sheets (pivot tables, advanced formulas).
  • Knowledge of SQL, Python, or R is highly desirable for more advanced data manipulation and analysis.
  • Strong communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders.
  • Attention to detail and the ability to manage multiple tasks simultaneously while meeting deadlines.
  • Critical thinking and problem-solving capabilities with a passion for continuous learning and improvement.

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Performance Metrics:

As a Data Analyst on the Ad Performance Analysis Team, your performance will be measured based on:

• Timeliness and accuracy of campaign performance reports.
• Quality of insights and recommendations provided to the marketing team.
• Improvement in campaign performance following optimization recommendations.
• Collaboration and communication effectiveness with cross-functional teams.

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Additional Information:

• Work Environment: The position is based in [Insert Location] with the option for hybrid or remote work, as per company policy.
• Compensation: Competitive salary, health benefits, and opportunities for career advancement.

SayPro is an equal opportunity employer and is committed to creating an inclusive environment for all employees. We encourage individuals from diverse backgrounds to apply.