SayPro Job Description for Ad Performance Analysis Team
Responsibilities:
Provide high-level insights to leadership based on ad performance data
Key Responsibilities
- Data Analysis and Reporting
- Analyze ad performance data from the January SCMR-8 Campaign across various channels (e.g., social media, search engine marketing, display ads, etc.).
- Provide high-level, actionable insights and performance summaries to leadership and cross-functional teams.
- Monitor key performance indicators (KPIs) such as impressions, click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLTV).
- Develop and maintain detailed, easy-to-read dashboards and performance reports using tools like Google Analytics, Tableau, Power BI, or similar platforms.
- Campaign Optimization Insights
- Identify trends, patterns, and opportunities for improving ad performance and campaign effectiveness.
- Provide recommendations for optimization, A/B testing, and campaign adjustments based on data analysis.
- Work with the marketing and creative teams to develop new strategies and tactics for future campaigns based on past performance data.
- Leadership Reporting
- Present high-level insights and ad performance summaries to leadership, making complex data digestible for non-technical audiences.
- Create customized executive-level reports to highlight performance trends, successes, and areas for improvement.
- Support the development of performance review presentations for stakeholders across various departments.
- Collaboration with Cross-Functional Teams
- Collaborate with the media buying team to align on campaign objectives, targeting, and budgets.
- Work with the creative team to ensure ad creatives are optimized for performance across different channels.
- Engage with product teams to provide insights that influence future campaigns or product strategies.
- Trend Monitoring and Competitive Analysis
- Monitor industry trends and competitor ad strategies to ensure SayPro’s ad campaigns are competitive and innovative.
- Stay up to date with emerging ad technologies, platforms, and best practices to incorporate into campaign strategies.
- Identify any external factors that could influence ad performance (e.g., seasonality, economic changes, etc.) and provide context for leadership.
- Data Integrity and Quality Control
- Ensure the accuracy and reliability of all data used for reporting and analysis.
- Conduct regular checks on the performance tracking systems to ensure there are no discrepancies or data inconsistencies.
- Collaborate with the data engineering team to troubleshoot data issues and ensure clean, actionable insights.
- Campaign Documentation and Knowledge Sharing
- Document key findings, methodologies, and best practices learned from ad performance analysis for future reference.
- Lead knowledge-sharing sessions within the team to ensure best practices are applied consistently across campaigns.
- Create ad-hoc reports and deliverables as needed for business stakeholders.
Qualifications
Required Skills & Experience:
- Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, or a related field.
- 3-5 years of experience in digital marketing, ad performance analysis, or related fields.
- Strong proficiency in data analysis tools such as Google Analytics, Tableau, Power BI, Excel, or similar.
- Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads, programmatic advertising).
- Expertise in data visualization and reporting to both technical and non-technical audiences.
- Strong analytical and problem-solving skills with an attention to detail.
- Excellent written and verbal communication skills, including the ability to present data-driven insights to leadership.
- Ability to work in a fast-paced environment with tight deadlines.
Preferred Skills & Experience:
- Experience with advanced statistical methods and techniques for performance analysis.
- Familiarity with SQL and/or Python for data manipulation and analysis.
- Knowledge of customer behavior analytics and attribution models.
- Experience with campaign optimization, A/B testing, and marketing automation tools.
- Proven experience in ad performance analysis for large-scale campaigns in a digital marketing environment.
Personal Attributes
- Analytical mindset: Ability to interpret complex data and translate it into clear, actionable insights.
- Attention to detail: Ensures that reports and analyses are accurate and high-quality.
- Collaborative: Works well in cross-functional teams and is comfortable with collaborative problem-solving.
- Strategic thinker: Able to focus on the big picture while also drilling into the specifics of data and campaign performance.
- Proactive communicator: Able to communicate insights clearly and proactively share findings with leadership.
- Results-driven: Focused on delivering measurable improvements in campaign performance.
Why Join SayPro?
At SayPro, we foster a dynamic work environment that values innovative thinking, collaboration, and continuous growth. As an Ad Performance Analyst, you will play a vital role in optimizing our advertising strategies, contributing to the success of our campaigns, and providing leadership with the insights needed to drive business success. Join us to make a meaningful impact in the marketing landscape and grow your career with a forward-thinking company.
Application Instructions
Please submit your resume and a cover letter detailing your relevant experience and why you would be a great fit for the Ad Performance Analysis Team at SayPro.
This job description outlines the core responsibilities and qualifications for the Ad Performance Analyst role, focusing on the January SCMR-8 Campaign. The role emphasizes the need for strong analytical skills, the ability to provide high-level insights to leadership, and collaboration with multiple teams to optimize campaign performance.
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